Social Media Marketing
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
The Social media marketing goals such as:
- Improving communication and interaction with key audiences.
- Raising brand awareness.
- Increasing website traffic.
- Building conversions.