Performance Marketing
Performance Marketing
Your website is a business tool meant to deliver quantifiable results (leads & sales)
Performance marketing is a sort of digital marketing in which brands only pay marketing service providers when their business objectives are reached or particular activities, such as a click, sale, or lead, are achieved. Its performance-based marketing, as the name implies.
Performance marketing, unlike traditional and organic marketing, is focused on driving behaviors, analyzing and evaluating those actions, and attributing the ROI of each product, campaign, or activity.
In most traditional kinds of advertising, the advertiser pays for ad space in advance; regardless of how well it performs. That could imply a significant investment without ever seeing a return. Advertisers only pay for successful transactions when using performance marketing.
Frequently Asked Questions – Performance Marketing
Performance marketing is a results-driven digital marketing approach where you pay only for measurable outcomes such as clicks, leads, sales, or conversions.
Unlike traditional marketing, performance marketing focuses on measurable ROI. You only pay when specific actions are achieved (clicks, leads, or purchases).
Performance marketing includes Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, affiliate marketing, remarketing, and display advertising.
It ensures higher ROI, better audience targeting, scalable campaigns, real-time tracking, and measurable growth for your business.
We measure success using KPIs such as CTR, CPC, CPA, ROI, ROAS, leads generated, and sales conversions.
ROAS means Return on Ad Spend – it tells you how much revenue you earn for every ₹1 spent on advertising.
Budgets vary depending on goals and industry. We recommend starting with a test budget (₹20,000–₹50,000) to identify what works and then scaling.
Initial results can be seen within 1–2 weeks, but consistent performance and optimization usually take 1–3 months.
Yes. We provide ad copy, creative graphics, video ads, and landing page optimization to maximize conversions.
No agency can guarantee sales, but we optimize targeting, creatives, and funnels to maximize leads, conversions, and ROI.
Yes. We share detailed weekly and monthly reports with insights, ad spend breakdown, and growth recommendations.
Absolutely. Performance marketing is budget-friendly, scalable, and measurable, making it perfect for startups and SMEs.
Yes. We tailor strategies for e-commerce, real estate, healthcare, education, hospitality, IT, and service-based businesses.
Yes. Performance marketing works alongside SEO, social media, and branding to give faster results while organic efforts grow long-term.
Simply contact us for a consultation. We’ll analyze your business, set KPIs, recommend a budget, and launch a tailored campaign.